For small business, your website is a very important tool for marketing, branding, and selling. If your website is designed wrong, you can easily loose lots of money.
Here are some common mistakes:
1. Designing your own website
Your website is your “business card” to the world. A poorly designed website will just show negative assumptions about your business.
2. Design is too busy or no content at all
Your website should not just be focused on bringing customers but also getting them to the right place. If within three seconds they can’t figure out what to do next, you might need to recheck the design of your website.
3. Targetting everyone
Your design needs to focus on your target market. It’s best to figure out your most frequent customers and focus on creating the best possible experience for them. If you try to please everyone, you’ll likely end up not pleasing anyone.
4. No clear call to action
What do you want your customers do once they found your website? Do you want them to buy your product, contact you, or subscribe to your business? You need to tell clear and call to action your customers on what is the next step.
5. Out-of-date content
Customers are always a victim of not updated information in website. Your content must address the needs of your customers and potential customers and must be updated as time and things change. Updated website can help drive your customers buy and be happy.